Case Study: SAP Concur achieves 1000% ROI with ZoomInfo

Concur produced 1000% ROI to date since partnering with ZoomInfo

Concur, the leading provider of spend management solutions, faced a fast-growing sales organization hampered by poor contact data. As phone numbers and emails went out of date, reps spent too much time updating records instead of selling, and the company struggled to find quality, targeted net-new contacts to fuel its funnel.

By integrating ZoomInfo’s accurate contact database into its CRM, Concur filled missing emails and direct-dial numbers, uncovered 90% new targeted contacts, and enabled autodialing campaigns that raised connect rates and better aligned sales and marketing. The results: 390 closed opportunities worth $1.6M ARR (about 10% of new opportunities), an additional $2.3M in active pipeline, and a 1000% ROI to date.

SAP Concur

Sean Goldie

Senior Segment Marketing Manager