Case Study: Kelly Office Solutions achieves faster, more efficient prospecting with ZoomInfo

Closing new business at an extraordinarily high rate with ZoomInfo’s business intelligence and intent data

Kelly Office Solutions, an office IT organization with 75 years in business, needed a more strategic way to find new customers and support its growth plans beyond traditional door-knocking prospecting. After bringing in Sheryne Glicksman as Vice President of Sales, the company turned to ZoomInfo to help its team prospect with more purpose, target the right accounts, and spend less time on unqualified leads.

Using ZoomInfo Sales, Kelly Office Solutions deployed business intelligence and intent data to identify companies and decision-makers within its ideal customer profile, supported by a weekly “Intent Day” to act on buying signals quickly. The result was faster research, more efficient outreach, and stronger pipeline generation: in the first year, Kelly Office Solutions closed $350,000 in new business sourced through ZoomInfo and created more than $650,000 in pipeline.

Kelly Office Solutions

Sheryne Glicksman

Vice President of Sales