Case Study: CLC Lodging achieves a 60% close rate and 20% increase in web inquiries with ZoomInfo

CLC Lodging - Customer Case Study

CLC Lodging (Corporate Lodging Consultants), a 35‑year leader in customized corporate lodging and the largest lodging management provider in North America, needed a steady stream of targeted leads but couldn’t rely on traditional advertising. Relying mainly on referrals, their early email efforts produced high bounce rates and low click‑throughs, and other data vendors failed to deliver enough contacts that matched their buyer personas.

ZoomInfo worked with CLC to define buyer personas and built a customized monthly lead‑delivery feed of net‑new, targeted contacts, enabling segmented, relevant email campaigns. The changes drove higher CTRs and lower bounce rates, produced up to a 20% increase in web inquiries from email campaigns, delivered roughly twice the number of qualified contacts versus other providers, and contributed to a 60% close rate on those inquiries.

CLC Lodging

Denny Marlin

Vice President of Marketing