Case Study: Chili Piper achieves 26% higher conversions with ZoomInfo

Chili Piper - Customer Case Study

Chili Piper, a scheduling software company, wanted to improve its inbound lead capture and sales efficiency while maximizing ROI from paid campaigns. The team used ZoomInfo and its data enrichment capabilities, including FormComplete, to streamline landing pages and increase form submissions without sacrificing lead quality.

With ZoomInfo’s FormComplete, Chili Piper reduced form fields from seven to three while still appending the data needed for accurate scoring and routing. As a result, Chili Piper saw a 26% increase in conversions, stronger lead enrichment, and more efficient lead routing, helping the sales team work with higher-quality leads and faster, more personalized outreach.

Chili Piper

Scott Haney

Revenue Operations Leader