Case Study: Tide Rock captures high-quality leads in 48 hours with ZoomInfo

Capturing high-quality leads in less than 48 hours

Tide Rock, an investment firm focused on growing its portfolio companies, needed to better align marketing and sales after acquiring ISC and speed up lead generation. Using ZoomInfo’s Sales and Marketing tools, Tide Rock aimed to eliminate silos and help ISC build a stronger go-to-market strategy.

ZoomInfo helped ISC run more targeted campaigns using one shared data set across teams, improving visibility and alignment. As a result, ISC captured high-quality leads in less than 48 hours after launching campaigns, improved ROI on ad spend, and reduced the time to generate qualified leads from months to under 48 hours.

Tide Rock

Eric Shumway

SVP of Sales and Business Development