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Case Study: The Embassy of Canada finds qualified U.S. decision-makers faster with ZoomInfo Pro
A ZoomInfo Case Study
Canadian Embassy Serves as Matchmaker for Canadian Companies
The Embassy of Canada in Washington, D.C., which helps Canadian companies find U.S. partners, needed accurate, detailed profiles of U.S. decision makers rather than the skeletal, outdated contact listings other vendors provided. Senior program assistant Ruth Currier evaluated eight business-data providers to find a solution that would deliver reliable people-level information for targeted prospecting.
ZoomInfo Pro won the bake-off by providing “beyond the business card” profiles and advanced searches with 20+ criteria, enabling narrow, fast identification of the right contacts. As a result the embassy shortened sales cycles and saved substantial time, Canadian clients receive qualified lists with correct titles, phone numbers, emails and rich bios (education, board memberships), and usage has expanded to the Public Affairs division and two consulates.
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The Embassy of Canada
Ruth Currier
Senior Trade Commissioner Assistant, The Embassy of Canada