Case Study: CallRail achieves 50% growth in customer acquisition with ZoomInfo

CallRail - Customer Case Study

CallRail, a provider of marketing attribution and conversation intelligence used by over 100,000 companies, needed better audience insight to retarget buyers at advertising agencies and redefine its go-to-market strategy. The marketing team lacked reliable data to size and segment the addressable market and craft relevant campaign messaging.

By partnering with ZoomInfo and integrating its B2B contact and firmographic data, CallRail expanded and precisely segmented its TAM, improved targeting, and strengthened campaign messaging. The result: email deliverability rose to 98%, campaign engagement and ROI improved, and customer acquisition performance grew by 50%.

CallRail

David Schroeder

Conversion Optimization Manager