ZoomInfo
154 Case Studies
A ZoomInfo Case Study
C-Level Connections, a U.S.-based B2B lead generation and appointment-setting firm, faced rising costs and low-quality data from external list providers—about 50% accuracy—which forced reps to spend excessive time verifying contacts instead of selling. The company needed a more accurate, cost-effective source of contact information to keep its sales pipeline productive.
C-Level Connections implemented ZoomInfo’s Growth Acceleration Platform, giving access to a database of over 200 million professionals and 13 million companies to quickly find and reach decision makers. As a result, prospect touch points rose 300%, meetings set increased 30%, reps spent 35% less time verifying leads, and 99% of C-Level’s contacts now come from ZoomInfo.
Leslie Kimmons
Relationship Manager and Marketing Assistant