Case Study: Brown & Brown Insurance achieves 208% more booked meetings with ZoomInfo

Brown & Brown - Customer Case Study

Brown & Brown Insurance, a relationship-driven insurance firm, needed a way to keep generating leads and engaging prospects when COVID-19 disrupted in-person events and conferences. The company turned to ZoomInfo’s data to replace decaying contact lists, find updated contacts, and support digital outreach as it worked to move its sales and marketing efforts online.

With ZoomInfo, Brown & Brown Insurance was able to identify target companies and contacts faster, enrich its database, and run more targeted campaigns. Using ZoomInfo, the company reported a 208% increase in booked meetings, lower bounce rates, better engagement, and a shortened business development cycle from six months to one month for a first meeting.

Brown & Brown Insurance

Ansley Cartwright

Marketing Coordinator