ZoomInfo
153 Case Studies
A ZoomInfo Case Study
beep! Directed, a marketing and advertising firm that helps clients generate and nurture leads, faced a major obstacle: its sales team was wasting time and money on inaccurate, out-of-date contact information from a previous data provider. That poor data kept reps from reaching decision makers quickly and hurt prospecting effectiveness until a client-supplied ZoomInfo list revealed higher-quality direct dials and emails.
By partnering with ZoomInfo for accurate, up-to-date contact records, beep! Directed cut outreach friction, avoided gatekeepers and wrong numbers, and fueled a more targeted pipeline. The results: a 20% increase in meetings set, a shortened sales cycle from faster access to key contacts, and expanded pipeline growth.
Patrick Cahill
President