Case Study: Ayehu achieves 200% increase in conversion rates and faster prospecting with ZoomInfo

Ayehu saves time, budget and increases conversion rates with ZoomInfo

Ayehu, a cybersecurity leader providing IT process automation and orchestration for IT and security teams, faced a critical data problem: incomplete and outdated market intelligence left its teams manually researching accounts, building organizational charts from scratch, and mis-segmenting leads—slowing prospecting and wasting marketing resources in a fast-moving security landscape.

By adopting ZoomInfo’s comprehensive market data, Ayehu gained accurate org charts, stakeholder contact information, and technology usage insights, enabling rapid targeting and richer CRM segmentation. What once took an eight-hour day now takes minutes, prospecting success doubled, and conversion rates rose 200%.

Ayehu

Michael Udasin

Enterprise Account Manager