Case Study: AVI‑SPL achieves $12.9M projected pipeline, 12K new leads and 5% revenue growth with ZoomInfo

AVI-SPL enables an Account-Based Marketing strategy and drives collaboration forward with ZoomInfo

AVI‑SPL, a global leader in enterprise audio‑visual systems integration and collaboration solutions, needed stronger market intelligence to support a growing account‑based marketing (ABM) program. The company faced gaps in organizational charts and contact accuracy (including timely job‑title updates), which limited prospect list growth, territory segmentation, and cross‑sell opportunities—putting thousands of leads and potentially millions in revenue at risk.

By adopting ZoomInfo, AVI‑SPL gained comprehensive, up‑to‑date data to segment territories (for example by regional IT spend), identify key stakeholders, and connect directly with decision makers. The results include a $12.9M projected pipeline, $2.7M in closed revenue in under two years, 12,000 ZoomInfo‑generated leads valued at over $2.9M, and an overall 5% increase in revenue.

AVI-SPL

Branden Welch

Sales and Marketing Manager