Case Study: Atlatl Software achieves 400% conversion lift and 40% cost savings with ZoomInfo

Atlatl Software - Customer Case Study

Atlatl Software builds Visual Configurators and CPQ tools that help manufacturers sell more efficiently. Faced with the challenge of launching a new go-to-market for a niche TAM, the sales team struggled to define an ideal customer profile and reach nontraditional buyer personas (e.g., Chief Experience and Chief Digital Officers), relying on slow manual account research and seeing conversion rates near 1.8–2%.

By adopting ZoomInfo for enriched prospecting data and CRM integration, Atlatl automated account identification, engaged key decision-makers faster, and sharpened targeting. The result: conversions jumped from 1.8% to 10.4% (a 400% increase), about 40% savings in cost and human capital, broader territory coverage, reduced customer acquisition costs, and the ability to hire higher-value sales roles.

Atlatl Software

Zac Cooper

Director of Sales