ZoomInfo
189 Case Studies
A ZoomInfo Case Study
Ascent Risk Management Group, a workplace liability firm with a lean five-person sales team, struggled to replace trade show- and industry list-driven prospecting when the pandemic halted in-person events. Without a strong outbound tech stack or reliable data sources, the company needed a new way to identify and reach best-fit prospects before its pipeline dried up.
Ascent turned to ZoomInfo, using its B2B data and ZoomInfo Engage sales engagement platform to find target accounts, automate outreach, and track prospecting performance in one place. The result was a more efficient sales process, with the team averaging 173% of revenue goal, 6.2 meetings per week, and a 175% increase in pipeline thanks to ZoomInfo.
Katie Mahon
Program Manager