Case Study: Appcues achieves 798% higher call-to-connect rates and 41% more pipeline with ZoomInfo

Appcues - Customer Case Study

Appcues, a B2B product-led growth platform that helps companies build in-app onboarding and surveys, struggled to reach and engage the right enterprise prospects because their previous data provider delivered outdated and incomplete contact information. With an understood ideal customer profile but no reliable path to those prospects, the sales team couldn’t consistently connect or expand existing accounts.

After adopting ZoomInfo, Appcues gained real-time company news, accurate direct dials, and refreshed contact data that made outreach more timely and relevant. In five months the team saw a 798% increase in call-to-connect rates and a 41% rise in quarterly pipeline creation, with more meetings booked via both calls and email and improved ability to target enterprise accounts.

Appcues

Jeff Hendricks

Manager of Business Development