Case Study: CreditXpert achieves nearly 50% higher CTR with ZoomInfo

An average click through rate nearly 50% higher than their typical programmatic channels

CreditXpert, a small performance marketing team focused on account-based marketing, needed a better way to prioritize the right accounts, identify best-fit prospects, and reduce the time spent on research. Using ZoomInfo, the company aimed to improve pipeline and revenue by leveraging more accurate data and stronger alignment between sales and marketing.

ZoomInfo helped CreditXpert integrate its Sales and Marketing tools, using features like ZoomInfo Enhance and Funnel Report to improve contact data, coordinate targeting, and support faster campaign testing. As a result, CreditXpert was able to run more strategic ad campaigns, waste less budget, and achieve nearly 50% higher click-through rates than its typical programmatic channels.

CreditXpert

Chase Arvanitis

Director of Performance Marketing