Case Study: Alchemy Cloud decreases CPC by 24% with ZoomInfo

Alchemy Cloud cuts CPC by 24% with ZoomInfo

Alchemy Cloud, an enterprise software company for lab operations, faced the challenge of targeting its highly specialized and diverse market segments. Their Head of Demand Generation, Holden Lewis, needed to accurately define their total addressable market, align marketing and sales efforts, and find a solution with accurate data for niche industries. This led them to explore the ZoomInfo MarketingOS platform.

Using ZoomInfo, Alchemy Cloud leveraged its extensive database and intent data to create targeted audiences of ready-to-buy prospects. This solution allowed for highly personalized campaigns and ensured data completeness. The results were significant: clickthrough rates quintupled, cost per click decreased by 24%, and the company is on pace to generate three times more sales-qualified leads than the previous year. ZoomInfo became a core part of their business model and critical infrastructure.

Alchemy Cloud