Case Study: AK Ops drives more pipeline and closes 150% more deals with ZoomInfo

AK Ops drives 150% more closed deals with ZoomInfo

AK Ops, a fractional sales and marketing firm, faced the challenge of building pipeline and improving conversion rates for its clients with limited sales resources. Their clients' existing CRM data was often outdated, hindering effective outreach. AK Ops insisted that a robust database was critical, and they turned to ZoomInfo to provide the accurate contact data needed to fuel their clients' sales engines.

By implementing ZoomInfo's data and platform, including tools like WebSights, AK Ops could build targeted, accurate contact lists and identify website visitors for account-based campaigns. The results were significant: within six months, clients saw a 300% increase in booked meetings, a 600% lift in qualified deals, and 150% more closed deals using ZoomInfo data. One client closed over $3M in revenue sourced from ZoomInfo before their subscription renewal.