Case Study: Access Development achieves a 40% increase in lead conversions with ZoomInfo Enrich

Access Development - Customer Case Study

Access Development, a long-standing provider of employee perks and the nation’s largest private discount network, was hampered by poor B2B data: its former vendor supplied outdated email addresses and contact info, leading to high bounce rates and underperforming marketing and sales campaigns.

By switching to ZoomInfo Enrich for continuous, real-time data enrichment—flagging moved contacts and appending emails, direct dials, job functions and employee counts—Access Development reduced email bounces, improved lead scoring and outreach, and achieved a 40% increase in lead conversions, restoring confidence in their sales and marketing efforts.

Access Development

Taylor Hatchell

Salesforce Administrator Manager