Case Study: Paul Cuffaro achieves a 97% response rate with ZoomInfo

97% success rate of reaching the right contact at first attempt

Paul Cuffaro LLC, a marketing company run by TJ Carragher, struggled with slow, manual prospecting and inaccurate contact data. Before using ZoomInfo, Carragher spent four to six hours a day researching one company across multiple tools, often taking weeks before he could reach out to the right person.

ZoomInfo’s Sales platform solved this by giving Carragher accurate contact data, advanced search and filtering, Scoops insights, and direct CRM export. With ZoomInfo, his outreach workflow dropped to under five minutes, bounce backs stayed very low, he reached the right contact on the first attempt 97% of the time, and revenue increased by 320% year over year.

Paul Cuffaro

TJ Carragher

Talent Manager