Case Study: ResellerRatings reduces manual efforts by 90% with ZoomInfo

90% reduction in time spent on non-selling activities

ResellerRatings, a lean but growing GTM organization, was spending too much time on manual prospecting and CRM data entry, making it hard for sales and marketing to do more with less. Before ZoomInfo, the team had to search the web for leads and upload them to HubSpot one by one, creating inefficiencies across their workflow.

With ZoomInfo, ResellerRatings integrated high-quality data and automation into HubSpot to standardize records, automate data entry, lead scoring, and routing, and sharpen ICP targeting using Intent data. ZoomInfo helped reduce non-selling time by 90%, generated 19% of closed-won business directly from ZoomInfo, and sped up onboarding so new BDR and CSM hires ramp in days instead of months.

ResellerRatings

Christina Kay

Vice President Marketing & RevOps