Case Study: NetSPI achieves 61% more opportunities with ZoomInfo

61% increase in opportunities created

NetSPI, a security organization, was looking for a way to improve campaign performance, maximize ad spend, and strengthen alignment between sales and marketing. Already using ZoomInfo Sales, the team added ZoomInfo Marketing to help build more targeted audiences and create a smoother funnel from top to bottom.

ZoomInfo’s Marketing platform, including AirCover and In-Market Score, enabled NetSPI to build audiences in a few clicks, prioritize high-intent accounts, and automate alerts to sellers through Slack. With these capabilities, NetSPI improved collaboration and saw better campaign engagement, including stronger click-through rates, and a 61% increase in opportunities created from demand generation channels in Q1.

NetSPI

Maria Velasquez

Director of Demand Generation