Case Study: MarketSpark achieves 5× revenue opportunities with ZoomInfo Company Data Cube

5x Revenue Opportunities with ZoomInfo Company Data Cube

MarketSpark helps large enterprises replace obsolete POTS copper lines with a cloud-enabled, 5G-ready alternative, but it needed a way to quickly identify which multi-site companies were at risk and where their buildings were located. The company turned to ZoomInfo’s Company Data Cube to get precise location-level firmographics and support its prospecting and risk analysis.

ZoomInfo partnered with MarketSpark to deliver a customized Data Cube directly into Amazon S3, where MarketSpark combined it with FCC data to build an interactive risk map. The solution helped the company identify 30,000 qualified prospects and drove major growth, with MarketSpark reporting 5× more MQLs and SQLs and at least 5× more revenue opportunities.

MarketSpark

Robert Kulewicz

Chief Growth Officer