Case Study: Hotel Engine achieves 5x sales productivity and 3x more demos with ZoomInfo

5x increase in productivity & 3x increase in demos scheduled

Hotel Engine, a business travel platform, was struggling with incomplete and inaccurate contact data, weak lead scoring and routing, and an overall data management problem that hurt sales productivity. To fix this, the company turned to ZoomInfo, using ZoomInfo Enrich to improve database hygiene and support better prospecting.

With ZoomInfo, Hotel Engine filled in missing CRM data, replaced LinkedIn Sales Navigator for sourcing, and streamlined lead creation through Salesforce integration. ZoomInfo helped the sales team spend less time on manual research and more time selling, resulting in 5x higher sales productivity, 3x more demo bookings, and 2.5x growth in average company size closed.

Hotel Engine

Joshua Stern

Senior Business Operations Manager