Case Study: Radware achieves 50% pipeline growth with ZoomInfo

50% growth in pipeline generation by the Digital Sales team

Radware’s North American digital sales team needed a way to support growth, improve productivity, and increase pipeline without adding headcount. To meet that challenge, Radware turned to ZoomInfo, using ZoomInfo Sales to help identify and engage the right prospects and strengthen its prospecting strategy.

ZoomInfo implemented sales intelligence and automation tools including Intent data, Scoops, WebSights, and ZoomInfo Chat to surface buying signals, personalize outreach, and speed up lead response. As a result, Radware saw 50% pipeline growth in one year and a 23% increase in meetings and opportunities created, earning the team its first Circle of Excellence recognition.

Radware

Lovely Martinez

Head of Digital Sales