Case Study: ActiveOps achieves a 27% increase in lead-to-opportunity ratio with ZoomInfo

27% increase in lead to opportunity ratio

ActiveOps, a UK-based provider of workforce management and employee productivity solutions, was trying to build a stronger go-to-market strategy and create a frictionless funnel, but lacked reliable data intelligence. Before ZoomInfo, the team struggled with poor data quality, high bounce rates, and ineffective outreach, which made prospecting and global market targeting difficult.

ZoomInfo provided the data intelligence and sales acceleration tools ActiveOps needed, including ZoomInfo Engage, to identify the right accounts, find key contacts, and run more targeted prospecting and nurture campaigns. With ZoomInfo, ActiveOps streamlined its tech stack and improved campaign effectiveness, resulting in a 27% increase in lead-to-opportunity ratio.

ActiveOps

Michael Cupps

Senior Vice President Marketing