Case Study: Houston Rockets add 15,000 contacts and 100+ warm leads with ZoomInfo

15,000 new contacts + more than 100 opportunities and warm leads

Houston Rockets, the NBA team behind the Toyota Center in Houston, faced the ongoing challenge of filling seats for games and events while expanding beyond existing leads. The team needed a trusted source of company and contact data with buyer intent signals, and they turned to ZoomInfo Sales to help them quickly find new potential ticket buyers and save time on research.

With ZoomInfo, Houston Rockets integrated Sales with Salesforce to segment net-new accounts, filter out existing contacts, and identify new prospects by industry, location, and events. ZoomInfo also enriched CRM data to improve targeting, helping the team uncover more than 15,000 new contacts and generate 100+ warm leads and opportunities, supporting progress toward revenue goals.

Houston Rockets

Robert Rodriguez

CRM Administrator