Case Study: Sendoso reduces inaccurate data by 70% with ZoomInfo

1,100+ hrs saved from manual data enrichment

Sendoso, a software company serving enterprises across multiple personas, needed high-quality firmographic and contact data to support expansion, improve CRM accuracy, and reduce the manual work reps spent filling in missing or incorrect records. To create a reliable source of truth for its domestic and international go-to-market strategy, Sendoso returned to ZoomInfo for its data and operations platforms.

ZoomInfo implemented its Sales and Operations solutions, including Cleanse and Enrich Essential, to keep records fully enriched, deduplicated, and properly routed to sellers. With ZoomInfo, Sendoso reduced inaccurate data by at least 70%, saved 1,100+ hours of manual data enrichment, increased access to its ICP by 10%, and generated over $4.9M in pipeline in the past two quarters.

Sendoso

Kris Rudeegraap

Sendoso