Zoomin
3 Case Studies
A Zoomin Case Study
Apptio, a leader in cloud-based Technology Business Management (TBM) software, faced an outdated, error-prone documentation workflow: static PDFs and manual copying into its Jive community left hundreds of topics siloed and slow to publish, hindering customer self-service and misaligned with the company’s rapid release cadence. The goal was a more interactive, customer-centered community where users could quickly find, contribute to, and discuss high-quality product content.
Apptio deployed Jive for Zoomin integrated with MadCap Flare to enable single‑click publishing and compilation of Flare-authored content into the Jive community in minutes. The result was immediate: richer community content and higher customer engagement, increased user contributions, built‑in engagement metrics and topic ranking to prioritize work, and an agile publishing process that aligns with frequent product releases while removing manual, error-prone steps.
Brad Solomon
Senior Technical Writer