Case Study: Braze achieves higher engagement and conversions with Zoomforth

Braze drives client interest and engagement with Zoomforth

Braze, a customer engagement platform, needed to create more eye-catching and effective educational content to drive product adoption. Their challenge was to move beyond basic training videos and build a personalized, branded resource hub that would engage prospective and existing customers with minimal clicks. They partnered with Zoomforth to achieve this.

Using Zoomforth’s microsite platform, Braze created user playbooks and promoted its training catalog with integrated, high-quality videos and stunning visuals. This solution from Zoomforth led to a 900% increase in conversions and a significant boost in click-through rates from email outreach. The platform also reduced the number of clicks for users and empowered Braze's teams to easily create cohesive, professional sites without needing coding experience.

Braze

Lauren Pruemer

Content Producer