Case Study: Braze achieves a 900% CTR increase with Zoomforth microsites

Braze boosts CTR 900% with Zoomforth

Braze, a customer engagement platform, faced the challenge of educating its clients on how to use its feature-rich software. They needed to create more engaging and personalized educational content than standard training videos could provide to drive product adoption and client engagement. They turned to the vendor Zoomforth to solve this challenge.

The solution implemented by Zoomforth was the creation of interactive microsites. Braze used these microsites to build user playbooks for flagship products and to promote its training catalog. This approach resulted in a measurable impact, including a 900% increase in click-through rates from email outreach and over 9,000 microsite visits. The Zoomforth platform provided an intuitive, low-code environment that empowered the Braze team to create these effective resources without relying on web developers.

Braze