Case Study: 5Paisa delivers mobile-first customer service at scale with Zoho Desk

5Paisa delivers mobile-first customer service for millions, powered by Zoho Desk

5Paisa, a large online trading portal with millions of customers, faced the challenge of efficiently handling around five thousand daily support tickets for its financial services. They needed a secure, mobile-first solution to provide personalized assistance while also developing a self-service system to scale their support efforts.

Zoho Desk provided a unified platform for 5Paisa to manage all customer conversations across multiple channels from a single place. By integrating the Zoho Desk Help Center directly into their mobile app, they enabled self-service for a million users, improving agent productivity and significantly boosting customer satisfaction.

5Paisa

Shoaib Qureshi

Head of Customer Service