Case Study: Agoda Achieves Operational Efficiency and Commercial Excellence with Zoho CRM Plus

Zoho CRM Plus helps Agoda’s Strategic Partnerships team manage workflows and communicate with partners

Agoda, a global online travel booking platform, sought a CRM solution to improve its operational efficiency and commercial excellence, specifically for its Strategic Partnerships team. The company needed to manage complex workflows, partner communication, and onboarding processes. They selected Zoho CRM Plus for its customer support, user experience, and ability to support custom feature requests.

Zoho implemented a comprehensive solution using its Blueprint feature to automate and guide the partnership onboarding and deal flow processes. This was supplemented with workflow rules and custom functions to manage approvals and tasks. The implementation consolidated Agoda's requirements into a single system, Zoho CRM Plus, which eliminated manual work and streamlined campaign management and partner communications. The adaptability and data flow between Zoho applications provided Agoda with significant operational improvements.

Agoda

Pierre Honne

Director of Partnerships Innovation