Case Study: Logitek (Industrial Automation) achieves a 360° customer view and lower TCO with Zoho CRM

Zoho CRM helps project management company manage their entire customer life cycle with ease

Logitek, a Barcelona-based industrial automation B2B (51–100 employees), faced a full migration from Salesforce to Zoho under a tight, sub‑three‑month deadline while requiring Google Apps integration, contact and task management, and a unified platform across marketing, sales, management and support. The project centered on Zoho CRM and the broader Zoho product suite (Zoho Campaigns, Zoho Creator, Zoho Support, Zoho Reports) to replace their existing systems and meet those integration and runtime constraints.

Zoho CRM and its team implemented a priority‑based migration plan using Zoho CRM, Zoho Creator and Zoho Support, adding custom tables and synchronization across the Zoho ecosystem and Google Apps to preserve quotes and other transactional data. The result was a successful, fully integrated platform that gave Logitek a 360° view of customer relationships, increased efficiency and easier data management, a more modular environment, lower total cost of ownership and greater operational autonomy.

Logitek

Manuel Meijueiro

Customer Service Director