Zoho CRM
119 Case Studies
Case Study: Tonari Inc. becomes CRM power users and restores business efficiency with Zoho CRM
A Zoho CRM Case Study
Zoho CRM Helps Consulting Company Deliver Exemplary Service
Tonari Inc., a small B2B IT consulting firm, had outgrown legacy tools like Goldmine and ACT and spent months operating without any CRM. Co-founder John Kelly needed a cloud-based, highly customizable system with strong reporting and affordable pricing; after a six-month evaluation of options (including Salesforce), Tonari chose Zoho CRM.
Zoho CRM was implemented quickly—Kelly was comfortable with the interface in days and Tonari was fully integrated within a couple of months—and provided the custom fields, workflow triggers and mobile access the team needed. Using Zoho CRM restored organization-wide visibility (replacing ad-hoc Outlook/spreadsheet work), delivered ongoing product updates like an iPhone app, and proved cost-effective (including a free three-user start), with Tonari remaining a Zoho CRM user for three consecutive years and recommending it to clients.
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Tonari Inc.
John Kelly
Chief Executive Officer