Case Study: CARS Protection Plus boosts account retention with Zoho CRM

Zoho CRM helped CARS Protection Plus, an auto warranty company in Pennsylvania, improve account retention by 40%

CARS Protection Plus, an auto warranty company based in Pennsylvania, was facing significant operational challenges. Their old homegrown Microsoft Access system had become inefficient due to inconsistent data and a lack of proper administration, which hindered reporting and sales productivity. After being acquired by a private equity firm, they needed a scalable and affordable new system, leading them to evaluate options including Zoho CRM.

The company chose Zoho CRM for its affordability, user-friendly interface, and smooth implementation process. Zoho CRM provided the flexibility to customize fields, track sales rep activity, and create key dashboards that helped identify at-risk accounts. The solution delivered a major return on investment, with the Vice President estimating that account retention improved by 40% and crediting the reporting feature with saving hundreds of thousands of dollars.

CARS Protection Plus

Rick Tudor

Director of Operations