Case Study: LambdaTest achieves greater adoption and 40% time savings with Zoho CRM

World's leading testing platform revolutionizes scalability with Zoho CRM

LambdaTest, a leading cross-browser testing platform, struggled with its previous CRM systems, Salesforce and Freshsales. The challenges included manual record updates, managing inbound leads, and avoiding data duplication from multiple sources. Seeking a flexible solution, they turned to the vendor Zoho CRM for its automation capabilities.

By implementing Zoho CRM, LambdaTest customized its processes with over 70 workflow rules and used the Deluge scripting language to automate lead assignment and integrate with tools like Zoho Desk and Slack. This solution from Zoho CRM saved the company 40% in time, directly boosting productivity, and allowed them to efficiently manage over two million records.

LambdaTest

Suraj Kumar

Senior Sales Operations and Strategy Manager