Case Study: Diamond Standard streamlines sales and supply chain management with Zoho CRM

World's first diamond commodities producer chooses Zoho CRM to scale expeditiously

Diamond Standard, a company that created the world's first diamond commodity, needed a CRM solution that could integrate with its complex internal software while maintaining the highest standards of data privacy. They required a powerful and customizable system to support their unique business model of tokenizing diamonds into tradable assets.

The company implemented Zoho CRM, customized with the help of a Zoho partner. The solution included extensive API integrations, connecting Zoho CRM to their Microsoft Dynamics backend and other Zoho applications like Campaigns, Desk, and Analytics. This allowed Diamond Standard to streamline its entire sales process and supply chain management, providing real-time insights that enable data-driven business decisions and support their rapid scaling.

Diamond Standard

Anila Daci

Director of Quality Assurance