Case Study: Yorkshire Packaging Systems streamlines sales and reporting with Zoho CRM

UK-based pioneers in shrink wrapping solutions, Yorkshire Packaging Systems, runs on Zoho CRM

Yorkshire Packaging Systems Ltd, a UK-based provider of shrink wrapping solutions, faced challenges with its previous CRM, Act!, which was ill-suited for a mobile sales team. This resulted in inefficient data entry and poor tracking of leads and customer information. The marketing manager, Olivia Routledge, sought a new solution and turned to Zoho CRM after a recommendation.

By implementing Zoho CRM, the company streamlined its operations using features like webforms for lead capture, a deals module for tracking sales, and advanced filters for quick information access. The solution provided by Zoho CRM led to immediate lead generation, more efficient sales reporting, and improved tracking of marketing ROI. The team now benefits from automated reports and has a centralized system for managing sales, engineering, and marketing, making the platform a scalable solution for their growing business.

Yorkshire Packaging Systems Ltd

Olivia Routledge

Marketing Manager