Case Study: Kings Secure Technologies achieves better pipeline visibility and reporting with Zoho CRM

The Kings Secure Technologies group built a 360° sales pipeline with Zoho CRM

The Kings Secure Technologies (KST) group, a UK-based security systems integrator, faced a challenge with fragmented data and a lack of pipeline visibility after a period of rapid growth. Using separate spreadsheets, the company struggled to track sales opportunities and performance across its eight divisions. Their monthly sales meetings were tedious and inefficient, requiring hours of preparation. KST tasked its Head of Marketing with finding a CRM, specifically Zoho CRM, that could centralize data and integrate with their existing field service and quoting platforms.

By implementing Zoho CRM integrated with Zoho Analytics, the vendor provided a unified solution. Zoho CRM amalgamated all divisional data, integrated with KST's other software for real-time syncs, and replaced stale presentations with dynamic, Kanban-view sales meetings. The result was vastly improved data visibility and more efficient, accurate reporting. The solution was so successful that user adoption grew from 8 to 60 employees, and the CEO reportedly saves several hours each month on board reports using Zoho Analytics.

The Kings Secure Technologies (KST)

Jo Goulden

Head of Marketing