Case Study: Strata saves 45,000 man-hours with Zoho CRM

Strata saves approximately 45,000 man-hours per month using Zoho CRM

Strata, a commercial real estate investment company, faced challenges with their previous CRM, HubSpot, which lacked the necessary customization for their complex B2C model and became too expensive. They needed a highly customizable and affordable solution to manage their sales processes and investor communications effectively, leading them to seek a new vendor.

Zoho CRM implemented its CRM Plus suite, providing Strata with a fully digital sales process, deep customization, and integrated tools like Zoho Desk and Zoho Campaigns. This solution saved the company an estimated 45,000 man-hours per month by streamlining lead management and automating communications, while also providing extensive reporting to track marketing and sales performance.

Strata

Narendran Sivakumar

Senior Manager, Strategy