Case Study: Shiji unifies global sales and boosts efficiency with Zoho CRM

Shiji Switches to Zoho CRM to Optimize Global Sales Processes Across Entire Company

Shiji, a major global provider of hospitality technology systems, faced the challenge of unifying its CRM across its entire suite of products and services, especially following recent company acquisitions. They needed a single, comprehensive, and flexible platform to support all sales and customer relations activities to fuel their continued global growth. This led them to seek a solution from vendor Zoho CRM.

The solution implemented was Zoho CRM, chosen for its breadth of products, flexibility, and cost efficiency. Shiji integrated multiple Zoho applications, including Zoho Campaigns and Zoho Analytics, to create a unified platform that streamlined operations and provided clear insights into KPIs. The adoption rate of Zoho CRM reached 95%, and the system was instrumental in driving the company's growth and profitability, even during challenges in the hospitality sector.

Shiji

Ryan King

Senior Director of Global Strategy