Case Study: Tirun Travel Marketing achieves 30% boost in team productivity and 15% increase in group booking conversions with Zoho CRM

Royal Caribbean Cruises' India Representative Tirun Travel Marketing Runs On Zoho CRM

Tirun Travel Marketing, Royal Caribbean Cruises’ Indian representative for over 25 years, faced falling productivity and data loss from corrupted spreadsheets and fragmented processes across its Delhi and Mumbai teams. Seeking a cloud-based, integrated solution, Tirun chose Zoho CRM (part of the Zoho One suite) to replace manual files and enable cross‑team collaboration; the platform was implemented in just a few weeks.

Using Zoho CRM’s reports, campaigns, inquiries, workflows, reminders and mobile app, Tirun standardized pipelines, automated follow-ups and gave managers real‑time dashboards. The result: group‑booking conversions rose 15%, team productivity improved by about 30% across teams, revenue grew ~25%, overall operational clarity and peace of mind increased (reported ~40%), and Tirun even used CRM data to reward staff (four people sent on an all‑expenses paid cruise). Zoho CRM delivered measurable efficiency and visibility across the business.

Tirun Travel Marketing

Ashwani Vatsa

Head- CRM