Case Study: Go Geothermal achieves better sales visibility and customer service with Zoho CRM

Renewable energy experts heat up their operations with Zoho CRM

Go Geothermal, a UK-based supplier of renewable energy heating and cooling products, faced significant challenges with a cumbersome previous CRM system. This led to disorganized sales data, a lack of visibility into business performance, and difficulty tracking the customer journey from sale to installation. Their parent company, CTC AB Group, also required complex monthly reports that were time-consuming to produce.

The company implemented Zoho CRM with the help of partner Ascent Business. The solution provided enhanced visibility into sales activities and the customer journey, streamlined reporting, and integration with their Sage accounting software. Zoho CRM also improved customer service and reviews. Additionally, adopting Zoho Expense saved significant administrative time, with the executive director reporting his own monthly expense reporting time reduced from four hours to just seven minutes.

Go Geothermal

Tim Williams

Executive Director