Case Study: Redfern Flinn streamlines asset maintenance and boosts productivity with Zoho CRM

Redfern Flinn transforms traditional business processes and operations with Zoho CRM

Redfern Flinn Lifting Equipment, a B2B manufacturing company, faced challenges with its manual, paper-based system for managing maintenance and asset repairs. This outdated process was prone to human errors, decreased productivity, and resulted in unreliable record-keeping. To support its growth, the company needed a comprehensive and integrated software suite from a vendor like Zoho CRM to centralize its client and asset data.

Zoho CRM and its partner Squirrel Business Solutions implemented a customized system integrated with Zoho Creator. This solution automated workflows, centralized all client and asset information, and provided a streamlined app for service technicians. As a result, Redfern Flinn saved 58 hours per week, eliminated manual data entry and printing costs, and now generates professional reports instantly. The implementation by Zoho provided a single, reliable source of truth for all operations.

Redfern Flinn Lifting Equipment

Lisa Strangwick

Group Performance Improvement Manager