Case Study: Municipal Property Assessment Corporation improves relationship management with Zoho CRM

MPAC focuses on centralized relationship management and sees widespread benefit using Zoho CRM

The Municipal Property Assessment Corporation (MPAC), a not-for-profit organization that assesses property values across Ontario, faced challenges with decentralized information. Their critical relationship and issues management data for 444 municipalities was trapped in spreadsheets and individual staff knowledge, leading to inefficiencies and a high risk of data loss. To solve this, they turned to the vendor Zoho CRM for a centralized solution.

By implementing Zoho CRM Plus, MPAC centralized its data and used custom modules to track engagements, manage issues, and monitor media mentions. The results were significant, with Zoho CRM reducing the time for outbound communications from days to minutes and providing deep analytical insights to proactively manage relationships. The vendor Zoho CRM provided an 80% better cost per user than alternatives and ensured critical institutional knowledge was retained.

Municipal Property Assessment Corporation

Chris Rickett

Director