Case Study: Market Dojo achieves rapid growth and higher client retention with Zoho CRM

Market Dojo Prospers by Relying on Zoho CRM as the 'Linchpin' of Their System

Market Dojo, a UK-based procurement software company of seven employees, needed a scalable, easy-to-use CRM that integrated with Zoho Reports to support growth. Co-founder Alun Rafique selected Zoho CRM for its intuitive interface, flexibility and value-to-cost ratio, citing the seamless integration with other Zoho products as a deciding factor.

By using Zoho CRM as the “linchpin” alongside Zoho Projects, Books, Support, Live Chat and SalesIQ, Zoho CRM centralized Market Dojo’s data, streamlined processes and enabled rapid scaling. The company reports measurable results—higher rates of client retention and client growth—along with improved customer support and auditability, outcomes they directly attribute to Zoho CRM.

Market Dojo

Alun Rafique

co-founder/Director