Case Study: Light & Glo Fragrances achieves 60% growth with Zoho CRM

Light & Glo Fragrances - Customer Case Study

Light & Glo Fragrances, a multi award-winning B2C and B2B fragrance company, faced significant operational challenges as a fast-growing startup. Managing everything with manual spreadsheets and documents led to inefficiencies, mistakes, and customer dissatisfaction, creating a major bottleneck for their small, overextended team. To overcome these start-up struggles and streamline their processes, they turned to the vendor Zoho and implemented Zoho CRM.

The solution from Zoho provided centralized data management, integrated their Shopify store for order tracking, and automated inventory and lead management. This streamlined their entire operation, drastically reduced time spent on administrative tasks, and provided valuable performance dashboards. As a direct result of implementing Zoho CRM, Light & Glo achieved a remarkable 60% year-over-year growth, allowing them to focus on strategic sales and business expansion.

Light & Glo Fragrances

Suji Sanjeevan

Co-founder & Director