Case Study: CIMCO Refrigeration achieves 20% sales growth with Zoho CRM

Largest industrial refrigeration contractor in North America sees a 20% boost in sales upon employing Zoho CRM

CIMCO Refrigeration, a major industrial refrigeration contractor, faced a complex sales process and low user adoption with their outdated ACT! CRM. As their business scaled, their Director of Sales, David Fauser, recognized the need for a more organized system. He was challenged with finding an affordable and efficient CRM solution from Zoho that his team would actually use, after receiving a prohibitively expensive quote for another platform.

By implementing Zoho CRM with the help of a partner, CIMCO centralized its sales data and defined a clear pipeline process. The Zoho solution provided customized analytics and seamless integrations, which improved visibility and efficiency. This resulted in a 20% boost in sales and a 25-30% increase in sales pipeline activities, enabling the team to focus more on customer engagement.

CIMCO Refrigeration

David Fauser

Director of Sales