Case Study: KOTS achieves operational excellence with Zoho CRM

KOTS Housing drastically decreases response times and achieves greater operational efficiency using Zoho CRM

KOTS, a property rental company based in Bangalore, faced challenges with inefficient internal processes and poor customer service discoverability. They were using disconnected tools like Google Sheets, which lacked organization and data visibility. Seeking a more integrated system, they turned to Zoho CRM to digitize their operations and connect their teams.

By implementing Zoho CRM as a centralized database, KOTS automated its lead management from pre-sales to post-sales and integrated it with tools like Zoho Flow and WhatsApp. This provided complete visibility into the customer journey through custom dashboards. The results were significant: sales calls per agent increased from 50 to 120 per day, and the monthly lead conversion rate jumped from 23 to 78. Zoho CRM drastically decreased response times and was credited with doubling the company's ROI each year.

KOTS

Aswath Jayavel

Business Manager